The Next Generation In Nutrition

We eat approximately five times per day yet nothing creates more confusion (or angst) than the food we put into our mouth. We often read conflicting nutrition advice but that is simply because different people have different goals and start from different baselines. The information for the most part is right, but it may or may not apply to you. Nonetheless, there certain nutrition principals that are applicable to everyone – eat clean and principally from the earth. The Food Coach uses this philosophy as its foundation and then customizes your plan based on your goals and biochemical needs.

But nutrition is more than food. It is also about awareness, motivation and organization and it is essential that these factors are included in a nutrition program for long-term success. No matter how perfectly calibrated a meal plan is for you, it will be of limited use if it can not be followed due to your schedule or “I deserve this thoughts” when a cupcake enters your vision. This is when our ‘coaching’ skills come in. We help bring awareness back to your food and goals and use organizational strategies to enable your plan to be easily implemented.

The Food Coach’s five pillar philosophy is:

  • Foundational Nutrition
  • Customized Nutrition
  • Awareness
  • Motivation
  • Organization

At our core, we want to remove any obsession with food. We want to free your mind of calorie counting (this is only part of the story) and from the “should I, shouldn’t I” deliberation. It uses up an enormous amount of brain energy that could be better utilized elsewhere. Eating well is about caring and nourishing yourself.

From our years of nutrition counseling there are a few things that we know:

  • Sugar is the equivalent of nicotine. It’s addictive, socially acceptable (or was in the case of nicotine), robs the body of nutrients and increases our risk of disease. It provides us with an instant high at the expense of long-term health. Next time think of a cupcake as a cigarette.
  • Motivation typically lasts for 3-14 days. After that we seem to justify our off-plan choices. This is intercepted when we have a coach guiding us and making us accountable.
  • We all have the same amount of time. Your schedule shows your priorities.
  • There are no fat burning foods. Foods may boost the metabolism but it’s typically 1-4% more which is approximately 10-20 calories. Walk up a flight of stairs instead.
  • You can’t control the number on the scale but you can control what processes you put in place and what food you eat.
  • If you stop using apps to track your food intake, you’ll enjoy what you eat more and focus on the nutrient value of the food.
  • Visualization is an incredibly powerful tool. It enables athletes to perform better and you to achieve your goals more easily.
  • You can achieve your goals by eating out but you just need to be more cognizant of your choices and realize that eating is functional.
  • We tend to prefer extremes – abundance and restriction. That works too as long as we come back to our baseline plan.
  • Food and nutrients are incredibly powerful modulators of our health and changes happen quickly with the right program.

When you come to us, we know that you are not after a meal plan but a solution that enables you to achieve your ultimate level of wellness. We look forward to seeing your results. Read about some of our success stories.